Why Coffee News should be part of your marketing mix in 2021
Without a doubt money is being spent on digital marketing. We see it all over the place. The pop-up Ads, Ad's embedded in webpages, Ad's in our social media, Ad's everywhere. Should you take advantage of digital marketing? Absolutely!
Some research suggests that $332 BILLION dollars will be spent in 2021 for just digital marketing. That's a HUGE number compared to just a few years ago.
So where does that leave print marketing?
I am seeing this more and more all the time. Customers of digital marketing Ads are drowning in the sea of advertisements. Customers are getting smart, they know that every 3rd post on Facebook when on your phone is just going to be another advertisement. Half of all emails going over the internet today are just advertisements. Just yesterday I personally received 37 "Promotional" emails. Guess how many I opened?
Customers are getting smart, they know that every 3rd post on Facebook when on your phone is just going to be another advertisement.
With all that digital noise what is the solution?
Print media separates you from the crowd. It separates you from that "digital noise". Print allows customers to hold something physical in their hands and is not 'scrolled by' in a matter of seconds.
Print advertising allows the person to hold that physical paper, brochure, or in this case hold the Coffee News (R). Even those who are in the 18 - 24 age group are more inclined to pickup a brochure. The magazine industry says that 30% of their readers are millennial reading a physical magazine.
People trust what's in print more than they trust what they see in digital form. How often do you question the digital content that you see already? I know I'm often skeptical, however, when I see the front of a magazine rack I'm less skeptical about the content.
Is print cost effective? Will I reach my market?
Absolutely. Remember, Coffee News (R) allows you to target specific regions. You are also targeting people that have disposable and discretionary income. Our readers are people that are walking into a place of business and spending money.
What is your typical return on investment?
I'm going to talk specifically about Facebook. Recently my wife's business, www.RentTheChicken.com. If you'd like all the background numbers on what I'm presenting, just give me a call. Again, I'm not suggesting you stop your digital marketing, however, you should certainly consider print marketing.
$50 Facebook Ad (Single location, targeted advertising)
Ran for two weeks
Reached 6,000 people Generated 250 actions (likes, follows, comments etc.)
95% of Ads viewed for less than 3 seconds
$60 Coffee News Ad in a single edition (targeted advertising) Runs for two weeks First touch reach, 4,000 people Second - Third touch read 2,000-3,000 people, *possibly more! (*People pass the paper along or hand it to a friend, or read it and put it back)
People that save the paper and read it later?
People trust what's in print more than they trust what they see in digital form.
Certainly, there are people that do not read every Ad on the paper, however, our very popular contest has loyal readers grabbing the paper every week to enter the contest. These readers search for Coffee Joe who is hidden on one of the Ads.
Are your ready to expand your marketing footprint and access a larger customer base?
And remember, there is no Ad Blocker on print advertising,
Give me a call, 724-900-2302
Phillip Publisher and Owner, Coffee News Pittsburgh