Advantage

Ads are less expensive than other print media, so the small business person can easily afford to advertise regularly.

All ads are exclusive, which means no other company in their category can advertise at the same time. ADVERTISERS CAN KEEP THEIR COMPETITION OUT!

It attracts loyal customers rather than aiming at bargain hunters.

It provides for the repetition of your adverting that is needed to establish buyer patterns - at a low cost!

The ads are rotated every week so each advertiser has the same advantage. Small ads often are obscured in other print media because the big buck advertises often get better placement.

Coffee News has a proven track record. Potential advertisers remain on a waiting list for several years once they discover the kind of results Coffee News actually gets.

It takes the average reader either to ten minutes to read Coffee News as compared to thirty minutes to read a 48 ++ page daily paper. This means Coffee News receives six to twelve times the scrutiny. 

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Strategy

Why advertise with Coffee News?
 

The reason why Coffee News is so successful is because it is good for everybody and everything it touches. Even other media services gain better results for their clients when they place an ad for them in Coffee News.

 

It provides a few minutes of light reading while the order is taken and the meal is prepared. Since most patrons can read Coffee News in about eight minutes, they have plenty of time to read all the ads as well. Coffee News works!

 

Surveys have shown that each copy of Coffee News is read 5 to 7 times.  Readers are encouraged, since it’s FREE, to take it with them, although they often read it and then return it for others to enjoy.  Each week a new issue is delivered to the stand and old copies are recycled.

 

Restaurants no longer need to buy several local papers for their patrons. They can now provide Coffee News as a no cost substitute for patrons who demand something to read while eating.

 

Did you know that on average, we each see over 3,000 different commercial messages daily? Advertising is everywhere and businesses must be more savvy than ever in how they present themselves and spend their ad dollars. Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, can be very expensive.

 

Enter Coffee News!
Your neighborhood business NEEDS neighborhood coverage, and there’s very little, if any, advertising media that allows you to target your advertising dollars so precisely, so effectively at so much less cost. Coffee News manages to reach the highest and most potent concentration of potential customers of ANY media — for a fraction of the cost!

Freeport Pennsylvania

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